About

Change Up_Staff-11

Bill Chidley is a Brand and experience innovator with extensive experience driving growth for clients by focusing his creative imagination on business challenges. During Bill’s career at Interbrand, a renowned global branding agency, and Design Forum, a leading retail design firm, he led comprehensive strategic design projects for major US and global retail, restaurant and Consumer Packaged Goods accounts. He is also an industry thought leader for customer driven brand experiences in the emerging integrated digital/physical world. 

Bill has helped major corporations with branding initiatives, repositioning, rebranded acquisitions, and new concept development. Clients have included P&G, AT&T, McDonald’s, Honda, Subway, John Deere, Applebee’s, Dunkin Donuts, Circle K, Home Depot, Kroger, and Chevron. He has also been a primary contributor to Interbrand’s Best Global Brands annual report as the Food and Beverage Sector leader

Bill speaks and blogs about branding and retail design and has been a speaker at major retail and shopper conferences like NRF and IIR. He has also spoken at CES and Food Marketing Institute events.  Bill is frequently interviewed in media by Bloomberg and Business Week, as well as industry periodicals, and also live video interviews for cable news.

Today Bill is a Co-Founder of ChangeUp, an agency committed to creating innovative Brand and customer experiences that drive growth.

See Bill’s full profile here: www.linkedin.com/in/billchidley/

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